Monday, 3 August 2015

Nokia sells Here maps to Audi, BMW, and Mercedes for about $3 billion

                                                 Nokia HERE car.

Nokia has sold its
Here unit to a consortium of German carmakers including BMW, Audi, and Mercedes’ parent company Daimler for €2.8 billion, or even more than $3 billion.
In a press release, the new owners stressed the acquisition’s value in preparing the automotive industry for the future, with each partner holding an equal stake and none seeking to acquire a majority interest.
“Here is laying the foundations for the next generation of mobility and location based services. For the automotive industry this is the basis for new assistance systems and ultimately fully autonomous driving. Extremely precise digital maps will be used in combination with real-time vehicle data in order to increase road safety and to facilitate innovative new products and services. On the basis of the shared raw data, all automobile manufacturers can offer their customers differentiated and brand-specific services.”
The deal is expected to finalize in the first quarter of next year.

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